Syllabus Projects Class Schedule
Download and complete a Client Design Brief (link below, example at bottom of page) for each project.
- Assignment 1: Griffin Pond pet adoption program
- Assignment 2: Billboards
- Assignment 3: Theater Poster
- Assignment 4: Get Out the Vote posters
- Assignment 5: Commemorative postage stamp
- Assignment 6: Collection Book
CLIENT DESIGN BRIEF
Who is the Client?
- Company/organization name
- Type of company/organization
- Company/organization mission
- Brief history
Project Overview
- What is the visual communications problem you are trying to solve?
- What does the client want from the designer?
Project Objective
- advertise
- promote
- inform
- guide
- teach
- sell
Who is the target audience?
- age
- gender
- interest / characteristics
- socio-economic status
Context
- What is the platform? (print, digital, television, etc.)
- What is the format? (magazine ad, billboard, web ad, animation, poster, etc.)
- Where will your presentation be located? (physical address, web address, TV time slot, etc.)
- How does it work with its audience? (Is it passive, do they engage with it?)
Promise
What are you offering them in a single sentence? (Not a description of product or service, it’s how it will benefit the reader)
Key Message
What the reader should think, feel and DO as a result of reading this message
Tone of voice/Image
humorous, serious, high class, corporate, etc.
Key words (20)
List words that relate to the problem you are trying to solve.
Slogan ideas
Come up with possible catch phrases, statements or other useful language