Art 416: Social Impact Design Projects

Syllabus  Projects   Class Schedule

Download and complete a Client Design Brief (link below, example at bottom of page) for each project.

ClientDesignBrief

CLIENT DESIGN BRIEF

Who is the Client?

  • Company/organization name
  • Type of company/organization
  • Company/organization mission
  • Brief history

Project Overview

  • What is the visual communications problem you are trying to solve?
  • What does the client want from the designer?

Project Objective

  • advertise
  • promote
  • inform
  • guide
  • teach
  • sell

Who is the target audience?

  • age
  • gender
  • interest / characteristics
  • socio-economic status

Context

  • What is the platform? (print, digital, television, etc.)
  • What is the format? (magazine ad, billboard, web ad, animation, poster, etc.)
  • Where will your presentation be located? (physical address, web address, TV time slot, etc.)
  • How does it work with its audience? (Is it passive, do they engage with it?)

Promise

What are you offering them in a single sentence? (Not a description of product or service, it’s how it will benefit the reader)

Key Message

What the reader should think, feel and DO as a result of reading this message

Tone of voice/Image

humorous, serious, high class, corporate, etc.

Key words (20)

List words that relate to the problem you are trying to solve.

Slogan ideas

Come up with possible catch phrases, statements or other useful language