Dunmore High School Theater Poster

Project Brief:

The basic difference between a poster and other print media is that the poster speaks to the audience on the move. Pieces such as postcards, brochures and booklets are designed for the reader who has time to sit or stand and read for a while. A poster must capture the attention and get the message across in a matter of seconds. Therefore, a poster must be:

Striking, attention grabbing, have dominant elements such as a headline or image that will quickly catch your reader’s eye. Your graphic elements and poster text should be large in proportion to your poster dimensions, no matter what the size. Have bold, intense colors to enhance your message so that it can be easily seen from a distance.
Able to communicate a message quickly. It should have the most important message emphasized by size, color, or contrast. Your prospects are constantly in motion, passing your poster on their way to do something else, so it’s important that they can easily read your poster and understand its message at a glance and from a distance.
Easily viewed and read. The type and imagery should be arranged in a logical, functional hierarchy. Create art that is related to the message. The type and imagery should reinforce each other.
Have a simple and clear layout so your reader knows where to find the information. Include all important information such as date, time, location, contact name and telephone number. Don’t distract your audience with unnecessary design elements or text. Stay focused on your message and naturally guide the readers toward a desired conclusion.

Objective:

To design a poster for Dunmore High School’s Theater Program. This will give you experience working with an actual client. Your solution will have to address the client’s needs and meet their deadlines. As a class, we will pick the three strongest solutions to send to the client for approval. They will pick one of the three to use in their promotions for the play.

Synopsis:

The Lightning Thief: The Percy Jackson Musical. It’s based on the book series: Percy Jackson, a teenager who can’t seem to escape trouble learns he is the son of Poseidon. He is given a quest to find the lightning bolt of Zeus to stop a war between the gods of Olympus.

More info on the story:

https://rickriordan.com/resource/the-lightning-thief-rationale-incomplete/

https://en.m.wikipedia.org/wiki/The_Lightning_Thief

Copy:

The Dunmore High School Crimson Company Presents

The Lightning Thief

The Percy Jackson Musical

General Admission $12

Senior Citizens $10

Student Night Thursdays $10

Children under 5 $10

Copyright owners specifications:

All programs, web pages, publicity, and advertising in connection with performances of the Property, in all media, shall carry a program note as follows in not less than 10-point type:

THE LIGHTNING THIEF is presented by arrangement with Concord Theatricals. www.concordtheatricals.com

The name of theAuthor(s) will appear on a separate line on which no other name appears as set forth below immediately following the title of the Property and will appear in size of type not less than fifty percent of the size of the title type, as follows:

THE LIGHTNING THIEF: THE PERCY JACKSON MUSICAL
Book by Joe Tracz
Music & Lyrics by Rob Rokicki
Adapted from the book The Lightning Thief by Rick Riordan

The names of the authors shall appear on a separate line in which no other name or matter appears, immediately following the title. The Authors’ names may appear side by side or stacked. In addition, the Authors’ name must appear in a size of type not less than 50% of the size of the largest letter of the title artwork. No one but producers, prior presenters of the specific production of the play, and stars of the play may receive billing above the title, and no one except stars receiving billing above the title may receive larger or more prominent billing than that afforded to the authors.

Specifications:

Size: 11” x 17” vertical
Color: Can be full color, black & white or 2 color – consider the use of colored paper
Type: Limit yourself to 2 fonts (display style for the heading and one for body copy) to maintain unity, use bold, italic, etc. to add variety – consider hand-drawn type
Keep a time sheet for your project. It can be downloaded here. TimeSheet