GENERAL TYPE GUIDELINES Slab serifs are a little too heavy for lengthy text, but create a good strong impression for smaller amounts of text such as newsletters or brochures. When set really large, slab serifs can be gorgeous and classy and make strong statements. Experiment with the light weights and heavy weights in combinations. Black Oak Sans serif, as I mentioned earlier, is terrific as headlines, signage, bullet copy, etc. It can also be used for short blocks of body copy, especially if you add extra linespace and try to keep the lines a little shorter in length. You might have an individualist desire to set a novel in sans serif, but I suggest you control yourself if you want people to actually read it. Save your anarchy for something else. Helvetica Scripts and decoratives are like cheesecakeÑabsolutely divine in small doses. But these fonts are the most fun to play with! And because theyÕre so powerful in small doses, theyÕll create a strong impact with minimal use. You might use a decorative font in your main titleÑtry picking it up again in initial caps or special headlines as an element of repetition and unity. Decorative