You will design a poster and bulletin billboard campaign that include a minimum of 3 billboards. Somehow you need to tie the three together (headline, color, typeface, layout, etc.)

• The first one will promote the window adoption campaign
• The next two will be your choice. They can promote the need for volunteers, supplies, donations, the benefits of rescuing an animal, etc. Research the Griffin Pond web site for their specific needs. https://www.griffinpondanimalshelter.com/
• You must also create a design brief before you begin

Suggested needs:

• Cat Litter (Pellet Litter and Regular Litter)
• Wet Dog Food
• Wet Kitten & Cat Food
• Dry Dog, Kitten and Cat Food
• Cleaning Supplies (Paper Towels, Dish Detergent, Laundry Detergent)

Amazon Wish List: https://www.amazon.com/registry/wishlist/2KSXR9JZ22UQE/ref=cm_sw_r_fa_ws_t2_DDaBybNPDSKYX

These may actually be used. Lamar Advertising has offered free billboard space.

Billboard should be:

• easy to see
• have a clear message
• easy to read
• aim for 8 words or less
• 8-second read time
• clear hierarchy, good color contrast

Specifications:

Good quick tips:

http://www.actionoutdoor.com/p_billboard_design_tips.php

http://justcreative.com/2008/12/10/design-process-tips-creative-billboard-design/